See your website before you pay a ringgit.

Most studios take a deposit, then show you a design. We build your homepage first, free, and you decide once you have seen it.

Request your concept →

One of the homepages we built free this year, and the one we have permission to show. Pana Harrison, reinsurance brokers. We built it before anything was agreed. Their director saw it, and the whole revamp came out of that. Live since July 2026. Read how it happened →

Client work appears here only with written permission

Upcial is a boutique, SSM-registered web design studio in Penang, Malaysia, building high-trust, PDPA-compliant, BNM-aware websites for insurance brokers, reinsurance brokers, loss adjusters and financial services firms.

01 · The Offer Upcial / Spec-demo

The risk is ours to carry first

We design it first.
You risk nothing.

Most firms are asked to pay a deposit, then hope. We invert it. Before any contract, we build a real, working concept of your website. Not a pitch deck, not a mood board. You judge the design on its merits. If it isn't right, you've signed nothing and paid nothing.

STEP 01
We study your firm
Your current site, your sector position, your audience, and the regulatory context your firm operates within.
STEP 02
We build a working concept
A real, functional prototype in your brand, designed for your audience and your compliance reality. At our cost, not yours.
STEP 03
You see it. Then you decide.
Evaluate the actual design before committing to anything. Proceed only if it reflects the firm you represent.

The deposit only follows the design. 60% to begin the build, paid after you've seen the concept and chosen to proceed. The 40% balance is due on your final sign-off, before your site goes live. You never pay it for a site you haven't approved.

One at a time

We build one concept at a time. Each is researched and designed by the principal personally, so requests are taken in order received. When you request yours, you hold a place in the queue, not a spot on a mailing list.

Accepting two engagements for Q3 2026, limited so senior attention never thins.

Request your concept →
02 · Evidence Upcial / Record of work

What we can show you today

Proof, not promises.

We don't publish client work without explicit written permission. That is the same discretion we extend to you. Here is what we can put on the record now.

Insurance sector Malaysia Live since 31 July 2026

Full website overhaul for Pana Harrison, insurance & reinsurance brokers

In May we showed their director two directions on the same day, three weeks before the first invoice. Version 1 was the full-bleed handshake every broking site already uses. He declined it. Version 2 took their own line, we bring clarity to complex risk, and made the page perform it: the words a client turns up carrying drift loose across the screen and resolve on scroll into that one sentence. Live on their own domain since 31 July.

Full overhaul Motion design No CMS Fixed price

Read the case record →

Case record 001
The rebuilt Pana Harrison homepage: scattered risk terms drifting across a pale field with fine teal lines.

We showed them the website every broker has. They said no.
SectorInsurance
MarketMalaysia
StatusLive
Compliance review pack
The PDPA & BNM-aware checklist run in Phase 03, documented and handed to your compliance team.
Issued every engagement
Phase report & sign-off
A structured report at each of the nine gates, so you can brief stakeholders without waiting for the final site.
Nine per engagement
Mutual NDA, on request
Governed by Malaysian law, with a PDPA clause included, available before our first discovery call.
Signed before disclosure
Request your concept →Read the case study
03 · Process Upcial / Nine-phase framework

How we work

A nine-phase delivery
with zero surprises.

Your free concept becomes the approved design direction. The nine phases below turn it into your finished, launched website. Every engagement runs the same governance framework, built for firms where confidence and compliance matter as much as design. Most take six to twelve weeks, depending on scope.

Foundation

Establish clarity and direction

01

Discovery

Structured intake of positioning, audience, regulatory context, and objectives.

→
02

Stakeholder
mapping

Align decision-makers and approvers with your internal governance chain.

→
03

Compliance
review

Flag the sector context (BNM-aware, PDPA, brand governance) for your compliance team.

Strategy

Plan the right experience

04

Information
architecture

Map structure, content hierarchy, and user journeys with purpose.

→
05

UX
wireframing

Low-fidelity layouts that establish flow and conversion logic, validated before design.

→
06

Content
structuring

Organise and refine content to communicate with precision and credibility.

Delivery

Build, validate and launch

07

Development

Hand-coded to production standards, with performance, accessibility and SEO built in.

→
08

Cross-browser
QA

Systematic quality assurance across devices and browsers before sign-off.

→
09

Launch
governance

Controlled go-live with DNS management and a documented handover pack.

Fixed scope. Fixed price.Priced upfront, with no hourly billing and no scope creep. If requirements expand, we issue a formal change order.
Revision rounds included.Two structured rounds in every engagement. The discovery and wireframing phases mean most need only one.
Built for approval chains.Progress documentation at each phase, so you can brief internal stakeholders without waiting for a final product.
Request your concept →See the price bands
04 · Engagement Upcial / Scope & terms

What we build

Scoped to your firm.
One standard throughout.

Every engagement, whatever the scope, follows all nine phases and includes compliance review, sign-off governance, and a documented handover. The scope adapts to your organisation. The standard does not.

Essential
Complete digital foundation
RM 12,000 – 15,000
6–8 weeks to launch
  • All nine delivery phases
  • Responsive across all devices
  • Contact form with PDPA notice
  • On-page SEO (titles, meta, og:image)
  • Phase 03 compliance review
  • Cross-browser QA testing
  • DNS management & go-live governance
  • Documented handover pack

For firms establishing their presence. Clear, complete, and held to the same standard as every other engagement.

Recommended
Premium
Full-range corporate presence
RM 16,000 – 24,000
8–12 weeks to launch
  • Everything in Essential
  • Scroll-based motion design
  • Portfolio or case-study section
  • Advanced on-page SEO architecture
  • Sector-specific design language
  • Performance-optimised build
  • Detailed updates at every phase gate

For established firms where the website is a primary credibility signal.

Flagship
Custom, scoped per brief
RM 28,000+
Timeline scoped per brief
  • Everything in Premium
  • Full motion experience throughout
  • Custom illustration or art direction
  • Bespoke design system
  • Complex credential / compliance architecture
  • Timeline built around your approval cycle
  • Discovery sessions with your leadership

For firms where the website is a board-level asset, not just a marketing tool.

Payment structure 60% deposit to begin the build (after you've seen the concept) · 40% balance on your final sign-off, before go-live. No hidden costs in between, and every build carries a 30-day defect-fix warranty after launch.
Request your concept →

Building for an insurance broker, an adjuster or a licensed financial adviser? What we build for regulated firms, and who signs off at each gate →
Want to see how these sit against what the rest of the Malaysian market charges? The 2026 price bands, and when a freelancer is the better buy →

Optional modules

Enhance your engagement.

Most engagements include one or two. All are fixed-price and confirmed in your proposal before work begins.

Content & branding

Copywriting (up to 10 pages)

RM 800

Photography (half-day shoot)

RM 1,800

Marketing & analytics

SEO keyword integration

RM 1,200

GA4 + Search Console

RM 600

Operations & conversion

Live chat widget

RM 600

Meeting scheduler

RM 500

Compliance & localisation

PDPA compliance pages

From RM 350

Bilingual website

From RM 1,800

Ongoing support

Maintenance retainer

From RM 500/mo

Every module is scoped and priced in your proposal before work begins, agreed in writing, with no surprises mid-engagement.

05 · The Studio Upcial / Principal

Who you are trusting

Koay Shi Chian, Founder, Upcial Marketing
Koay Shi Chian
Founder & Principal, Upcial Marketing, Penang
LinkedIn →

The firms we work with aren't buying a website. They're building a trust document, visible to regulators, scrutinised by prospects, and held to the standards of their sector.

Upcial is a web design studio in Penang, Malaysia. We work only with insurance brokers, reinsurance firms and financial services practices. For these firms a website is a credibility asset first, and a marketing tool second.

One senior person handles your project from the first call to the handover pack. Nothing is passed down to junior staff. Nothing about the scope is left vague. You have one person to hold to account. We take on only a few projects at a time, so that attention never thins.

Every engagement follows a nine-phase governance framework. Compliance review in Phase 03, stakeholder sign-off at each gate, fixed-price delivery from day one. And before any contract, we build a working concept of your website, so you see the design before you commit.

Koay Shi Chian spent fifteen years in B2B sales and account management, most of it with regulated and enterprise clients. That included ORIX Corporation, one of Asia's largest financial services groups, and IFCA MSC Bhd, a Bursa-listed Malaysian software firm. He saw from the inside how a compliance-led firm chooses a vendor, and what its due diligence asks for. That is why Upcial works only in this sector, and why governance comes first.

9
Phases in every engagement, no shortcuts
1
Sector specialism in insurance, reinsurance & financial services
PDPA
Compliance reviewed on every build, never bolted on at the end
SSM
Registered business, Upcial Marketing (KT0614641-T)

Begin with a concept, request yours →

06 · Questions Upcial / Schedule of questions

The questions we're asked most

Straight answers, on the record.

The questions corporate buyers raise most often before commissioning a website in a regulated sector. If yours isn't here, ask it on the discovery call.

What makes Upcial different from other web design agencies in Malaysia?

Upcial builds websites for financial services firms in Malaysia, and only for them: insurance brokers, reinsurance brokers, loss adjusters and licensed financial advisers. We design a working concept of your website before any contract, so you see it before you commit. Every engagement has a fixed price, agreed upfront. Every one includes a compliance review covering BNM-aware checks, PDPA and brand governance. And every one runs through nine phases, with your sign-off at each gate.

How much does a corporate website design cost in Malaysia?

Upcial offers three engagement tiers: Essential (RM 12,000–15,000), Premium (RM 16,000–24,000), and Flagship (RM 28,000+, scoped per brief). All tiers follow the same nine-phase governance framework, include a compliance review, and carry a fixed price agreed upfront. 60% deposit to begin, 40% balance on final sign-off before the site goes live.

Does Upcial build PDPA-compliant websites?

Yes. PDPA-compliant website design is part of every engagement: we review PDPA compliance in Phase 03, before any design work starts. That covers your contact forms, your privacy policy, your data collection notices, and how data is handled in your sector. The law is Malaysia's Personal Data Protection Act 2010, as amended in 2024.

Is Upcial aware of BNM requirements for financial-services websites?

Yes, and here is what that means in practice. In Phase 03 we flag the rules that apply to your sector. That includes statutory disclosures and the BNM Financial Consumer Alert List. We write down what we find, and your compliance team reviews it. We provide design and governance. We do not give regulatory advice.

How long does a website project take?

A Premium engagement runs 8 to 12 weeks across nine phases. Each phase has one deliverable and your sign-off. Essential usually takes 6 to 8 weeks. Flagship is scoped per engagement.

Where is Upcial based and which areas do you serve?

Upcial is a web design studio in Penang, and takes work anywhere in Malaysia, including Kuala Lumpur, Petaling Jaya, Johor Bahru, Kota Kinabalu and Labuan. We work with you remotely, and you get a written report at every phase.

Request your concept →Email [email protected]
07 · Resources Upcial / Published guides

Free to use · No call required

What we've put
on the record.

The standards we build to, written down and open to anyone. Read your own site against them, with no form and no follow-up unless you ask.

What a website actually costs in Malaysia
The 2026 market bands, as agencies here quote them. Our own fees in full. And the four questions that tell you whether a freelancer is the better buy.
Read the pricing guide →
The 18-point credibility checklist
Eighteen things a Malaysian financial-services website must get right. Statutory disclosures, PDPA notices, and the trust signals corporate clients look for.
Read the checklist →
What the 2024 PDPA changed for your website
Malaysia's data protection law was amended and phased fully into force across 2025. What the reform changed, and what your website must now reflect.
Read the guide →
What a law firm may now say online
The Legal Profession (Publicity) Rules 2025 opened online publicity for Malaysian firms in 2026, within limits. What the new rules let a firm's website do.
Read the guide →
Bank Negara made your website a disclosure channel
Since 1 January 2026, an approved broker's audited accounts must be public at every branch or on its website. What paragraph 16.1 requires, and what it doesn't.
Read the guide →
The 2026 BNM broker rules, paragraph by paragraph
Three-insurer sourcing for first-time clients, RM1m indemnity cover, an independent director from January 2027. Six paragraphs quoted from the policy document, with what each one does not require.
Read the guide →
Request your concept →Score your own site: the checklist
08 · Contact Upcial / Commission

Commission your website

Start with a concept,
not a contract.

Every engagement begins with a 30-minute discovery call. Tell us about your organisation and we'll reply within one working day. Concepts are built one at a time, in order received.

We use this information solely to respond to your enquiry. Your data is handled under Malaysia's Personal Data Protection Act 2010 (as amended in 2024). Read our Privacy Policy.

Book a discovery call
Pick a 30-minute slot that suits you. No proposal, no commitment, just a conversation about your project.
Choose a time → Prefer email? Write to [email protected] and we'll confirm a time within one working day.
Direct contact
+60 12-477 6126  ·  WhatsApp us
[email protected]
Studio
Penang, Malaysia · available for engagements nationwide
Registered business
Upcial Marketing · SSM KT0614641-T

Free · No call required

The credibility checklist for Malaysian financial-services websites

Eighteen things a regulated firm's website must get right. Statutory disclosures, PDPA notices, and the trust signals corporate clients look for. Evaluate your current site against it, privately.

We'll email it once. No newsletter, no follow-up unless you ask. Your email is handled under the PDPA 2010 (as amended in 2024). Privacy Policy.
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